Finley, the AI CFO for middle-market companies, has joined NVIDIA Inception, NVIDIA's program for startups building with AI.

What Finley already knows

Finley is purpose-built by operators, for operators. Finley works night and day to optimize your company's finances and maximize its value. It learned the wholesale distribution industry first.

Where your margin goes. Finley's profit optimizer checks every order against your target profit margin and ranks why the misses happened: SKU pricing, freight, discounts, promotions, returns. Then it tells you which SKUs need a price change and what to charge instead. At one wholesale distributor, Finley added 10% to the company's bottom line.

Margin for one month at a demo building-supply distributor: $159,600 short of a 26% target, ranked by cause. SKU pricing $71,400, freight $46,200, discounts $28,600, returns $13,400. Next step: reprice 38 SKUs. — Finley's Pricing Optimization, showing margins ranked by cause.

Where your cash will be. Finley's 13-week cash flow forecast doesn't assume your customers pay exactly on terms. It reads your ledger to learn when each customer actually pays. It does the same with your company's own payment history to its vendors. These are two examples among hundreds of edge cases that impact the cash flow forecast. The result is that Finley's cash flow forecast rivals the accuracy of a professional finance team, but at a fraction of the cost.

13-week cash forecast for a demo company. Planned on the day each customer actually pays, cash bottoms out at $1,420,000 in week 7; on terms, the same week reads $1,782,000. Read from three years of receipts across four entities. — Finley's Cash Flow Forecast showing 13-week cash, on terms and as customers actually pay.

How to maximize your exit. Every business owner has a strategic objective in mind. For example, one owner wants to sell his business for $50M by the time he turns 55 years old. Finley's exit readiness assessment tells you what your company is worth today, and what one thing you can do today to maximize the value of the largest financial transaction of your lifetime.

Exit readiness for a demo company: worth $40.3M today at 6.6x adjusted EBITDA of $6.1M, against a goal of $50M by 2032. Its largest customer, Ridgeline, is 19% of revenue, and getting it under 15% would add $5.5M. Finley offers to work through it in chat. — Finley's Exit Readiness showing business value today and how it relates to the ultimate goal set by the business owner.

The preeminent program behind AI innovation

NVIDIA builds the chips and models that the vast majority of the AI industry runs on. Inception is how NVIDIA puts that technology in startups' hands. Inception program members get NVIDIA's technical training, access to its latest models and compute, and introductions to its investor network.

What comes next

With NVIDIA's tools, Finley will expand its reach to more use cases and more industries. Finley is moving to open-weight models, including NVIDIA Nemotron, that run on secure infrastructure Finley controls. That lets Finley learn each new industry sector faster, one nuance at a time, while your data remains your data.

"I grew up in a family that built a middle-market business from the ground up. I've had a front-row seat to what it's like to run a company that can't yet afford a Chief Financial Officer," said Justin Norwood, Co-founder and CEO of Finley. "Software is moving from web applications that you log into to agents that work on your behalf. At Finley, we are giving operators of middle-market companies access to a Fortune 500-caliber CFO, at a fraction of the price."

For owners already on Finley

Nothing changes. Your data is yours; it stays in the United States, is encrypted, and is never used to train shared models. Finley's co-founders have spent their careers building software for the banking industry, and they are building Finley with institutional-grade security.

Every operator deserves to be known.

About Finley

For CEOs of middle-market companies, financial strategy shouldn't be a guessing game. Finley knows your market, your industry, and your goals. It reads every legal entity, ledger, and account throughout the day, and remembers what you explain about the business. Then it goes to work optimizing your company's finances, night and day, so you don't have to. Stop guessing. Start knowing.

Finley is headquartered in Wilmington, N.C., and backed by Cofounders Capital.

Media contact: Justin Norwood, press@tryfinley.ai