Cofounders Capital is Finley's first institutional investor.
There are roughly 300,000 middle-market companies in America, running a third of the U.S. economy, and most of them can't afford a CFO. So they fly blind — no real-time view of their cash position, limited access to capital, and no plan for how they eventually sell. A third of the U.S. economy is running on a Google Sheet and gut instinct.
Why Cofounders Capital
Cofounders Capital has spent a decade backing B2B founders, and they understood the mission before we finished explaining it.
Before they invested, they went past the pitch. They did their own primary research with middle-market operators and they talked to our customers. What they consistently heard back — from us and from the operators they called — was this: in the $10M - $100M of annual revenues range, running a portfolio of companies often means guessing, and guessing is expensive.
Cofounders Capital backs founders who know their problem domain personally. Justin grew up inside a middle-market company — the one his parents built. He and Josh Pennington then spent years together at nCino, building bank-grade enterprise software for the world's largest financial institutions. They know there's a better way to do middle-market finance.
Finley is the better way.
What this changes
For the middle-market CEOs we build for, the "when do I hire a CFO?" dilemma is real. A CFO — their salary plus the team and tooling that come with one — can run seven figures a year, which is why most middle-market companies simply don't have one. Finley was built to give every middle-market CEO a Fortune 500-caliber AI CFO, without the seven-figure price tag. Finley is always-on, knows your entire business across every legal entity, every ledger, and every account, and gives you one thing every day that moves you closer to your strategic objectives.
Cofounders Capital's backing lets us build faster: more product, addressing more industries, and deeper coverage of the systems our customers already live in — what it takes to serve the middle-market well.
What's next
The most important companies in America are the ones nobody builds for — the distributors, the insurance agencies, the manufacturers, the transportation companies that quietly keep the lights on in the U.S. economy. The middle market deserves better, and we're building it.
Stop guessing. Start knowing.